Do We Really Have Free Will?

Scientific American explores the subject (h/t Ritholtz):

Yet psychologists widely agree that unconscious processes exert a powerful influence over our choices. In one study, for example, participants solved word puzzles in which the words were either associated with rudeness or politeness. Those exposed to rudeness words were much more likely to interrupt the experimenter in a subsequent part of the task. When debriefed, none of the subjects showed any awareness that the word puzzles had affected their behavior. That scenario is just one of many in which our decisions are directed by forces lurking beneath our awareness.
Thus, ironically, because our subconscious is so powerful in other ways, we cannot truly trust it when considering our notion of free will. We still do not know conclusively that our choices are determined. Our intuition, however, provides no good reason to think that they are not. If our instinct cannot support the idea of free will, then we lose our main rationale for resisting the claim that free will is an illusion.

So what percentage of advertising is trying to consciously convince us of buying a product, and what percentage is subconscious manipulation?