Tuesday, June 12, 2012

Dishonesty And Creativity

Dan Ariely's new book looks at how and why we lie:
But could it be, Ariely wondered, greater intelligence was responsible for better stories? One experiment measured the brain structure of pathological liars, and compared it to normal controls — more specifically, the ratio of gray matter (the neural tissue that makes up the bulk of our brains) to white matter (the wiring that connects those brain cells). Liars, it turned out, had 14% less gray matter than the controls but had 22-26% more white matter in the prefrontal cortex, suggesting that they were more likely to make connections between different memories and ideas as increased connectivity means greater access to the reserve of associations and memories stored in gray matter. “Intelligence,” it turned out, wasn’t correlated with dishonesty — but creativity, which we already know is all about connecting things, was.
In another experiment, Ariely tested how “moral flexibility” was related to the level of creativity required in different jobs by visiting an ad agency and studying the capacity for dishonesty in representatives of its various departments:
[T]he level of moral flexibility was highly related to the level of creativity required in their department and by their job. Designers and copy-writers were at the top of the moral flexibility scale, and the accountants ranked at the bottom. It seems that when ‘creativity’ is in our job description, we are more likely to say ‘Go for it’ when it comes to dishonest behavior.
I have to admit, many of the folks I knew who made up or exaggerated stories were very creative.  One of my friends loved to exaggerate, and when we had something truly hard-to-believe and hilarious happen, he was more than ready to embellish the story.  I never quite understood why he couldn't be happy with what actually happened.  Fortunately, or maybe unfortunately, I generally don't have to intentionally make up parts of my stories to have something outlandish to tell.

1 comment:

  1. I believe the MAIN reason why people lie is that they have been given insufficient reasons to tell the truth. As a Lute PK, I was taught that the original sentence of the Protestant Reformation was "Out of a LOVE for the truth and the desire to bring it to light...."

    I was taught that we told the truth because knowing the truth makes us happy. It also makes us prosperous and technologically advanced, gives us better governments, increases our understanding, and makes us better neighbors and friends. Now I live in a nation of liars and wonder why. It makes us poor, dumb, and violent.

    ReplyDelete