The Revolution of Google Maps

The Atlantic:

It's probably better not to think of Google Maps as a thing like a paper map. Geographic information systems represent a jump from paper maps like the abacus to the computer. "I honestly think we're seeing a more profound change, for map-making, than the switch from manuscript to print in the Renaissance," University of London cartographic historian Jerry Brotton told the Sydney Morning Herald. "That was huge. But this is bigger."
The maps we used to keep folded in our glove compartments were a collection of lines and shapes that we overlaid with human intelligence. Now, as we've seen, a map is a collection of lines and shapes with Nick Volmar's (and hundreds of others') intelligence encoded within.
It's common when we discuss the future of maps to reference the Borgesian dream of a 1:1 map of the entire world. It seems like a ridiculous notion that we would need a complete representation of the world when we already have the world itself. But to take scholar Nathan Jurgenson's conception of augmented reality seriously, we would have to believe that every physical space is, in his words, "interpenetrated" with information. All physical spaces already are also informational spaces. We humans all hold a Borgesian map in our heads of the places we know and we use it to navigate and compute physical space. Google's strategy is to bring all our mental maps together and process them into accessible, useful forms.
Their MapMaker product makes that ambition clear. Project managed by Gupta during his time in India, it's the "bottom up" version of Ground Truth. It's a publicly accessible way to edit Google Maps by adding landmarks and data about your piece of the world. It's a way of sucking data out of human brains and onto the Internet. And it's a lot like Google's open competitor, Open Street Map, which has proven that it, too, can harness the crowd's intelligence.

Google maps is amazing.  The Street View feature is just great.