I'm definitely not a wine drinker, but
here's a case where I'd be sold by the label:
At the turn of the 20th century, HRM (His Royal Majesty) Rex Goliath was the treasured attraction of a Texas circus. People came from far and wide to behold the 47 lb. bird, billed as the “World’s Largest Rooster.” Our label replicates the one-of-a-kind vintage artwork from the circus banner that hung above Rex’s roost, and we proudly honor Rex with our premium varietal wines.
Our wines are a tribute to Rex's larger-than-life personality, with big, fruit-forward flavors that are sure to please. In essence, Rex is all about letting that robust California fruit express itself in an easy-to-drink, worry-free fashion. Enjoy!
If I were forced to buy a bottle of wine, I'm definitely buying one named after a giant rooster from a circus freak show.
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