Tuesday, December 18, 2012

Get It From ACME


Artist and designer Rob Loukotka has drawn every product the ACME Corporation ever sold to Wile E. Coyote.
In the field of (fictional) DIY mayhem, the leading brand is clearly the company where Wile E. Coyote shops for gear to catch the Road Runner. What the ACME product line lacks in reliability, it makes up for in breadth. ACME will sell you just about anything, from jet-propelled tennis shoes to cheese. Over 43 episodes, Wile E. Coyote ordered and received 126 different items from the corporation and Loukotka has made a poster that includes them all.
“The ACME Corporation is essentially a dream factory,” Loukotka says, “They make anything and everything you can imagine, and ship it to you instantly. Invisible paint? Got it. Rocket-powered pogo stick? Got it. Super hero outfit? Got it. Massive quantities of faulty explosives? Definitely got it.”
To document ACME’s offerings, Loukotka watched only the Coyote and Road Runner cartoons. “Those plots absolutely depended on the ACME Corporation, and I’d argue that’s where we all remember most ACME products from,” he says. He also limited himself to the original episodes, which ran from 1949 to 1994, with the last episode directed by creator Chuck Jones.
He also chose not to include any of ACME’s offerings from the 2000-2012 episodes. “The plots and products are a bit too weird and modern,” he says. “Plus they weren’t around when we were growing up.”

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