Wendy's has a twist on burgers that's not yet for sale, but it's already getting buzz as one of 2013's most innovative fast food offerings: a pretzel burger.I guess gussying up the fast-food burger is the trendy thing right now. I saw today that McDonald's is getting fancy with the Quarter Pounder ( or the Royale with Cheese in Paris), with bacon and onions and shit. Well, I, for one, am looking forward to the Pretzel Bacon Cheeseburger.
More specifically, the Pretzel Bacon Cheeseburger.
Whether this premium product rolls out this summer -—- or next fall — is anyone's guess. Wendy's won't say — declining to discuss the pretzel burger until its national introduction. "We're not sharing details of this sandwich today," says spokesman Denny Lynch, in an e-mail. "It's not in any of our restaurants."
But new products are the life-blood of fast-food, and Wendy's, formerly the industry leader in product innovation, could regain its claim to that crown with a serious hit. This upcoming burger — made with a soft-pretzel-like roll — has some fast food experts fawning.
"This could be a very, very big deal," says Christopher Muller, professor of hospitality at Boston University's School of Hospitality Administration. "I don't know why, but there's nothing else on the market quite like it." If it's a hit, he says, others are guaranteed to follow.
Pretzels are totally on-trend, notes Mark Brandau, senior editor at Nation's Restaurant News. The trend actually began at some casual dining restaurants and is working its way down to fast food, he says. Several years ago, Blimpies rolled out a line of subs made with pretzel bread. And throughout much of Europe — particularly Germany — pretzel rolls of all kinds are extremely popular, Muller says.
Wednesday, May 29, 2013
Pretzel Bacon Cheeseburger?
Wendy's might be bringing it to life in a fast food version:
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