Sunday, July 7, 2013

Glas



Via the Dish, Robert T. Gonzales highlights the above short film:
This is Glas, a 1959 Oscar-winning short subject documentary by Bert Haanstra about glass making, and it is the most mesmerizing thing you'll see today.
The film is notable for a number of reasons, but what caught my attention was how effectively it contrasts the meticulous, method-based craftsmanship of the glassblowers with the automated processes of the bottle-building machines. It's an especially powerful comparison, considering that glass blowing remains widely practiced to this day, even after decades of global industrialization.
It reminds me of this Stella ad:


Meanwhile, Newcastle mocks Stella's emphasis on the "chalice":

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