AT&T has been advertising on Reds games that its network covers 97% of the nation's population. Another way of looking at that is that they don't cover 9.6 million people. Which is more than the number of people in New York City (8.5 million). Or almost the population of North Carolina or Michigan (9.9 million). Or nearly the combined population of Wyoming, Vermont, District of Columbia, Alaska, North Dakota, South Dakota, Delaware, Montana, Rhode Island, New Hampshire and Maine (9.87 million). Looking at it that way, that is quite a few people.