NPR's The Salt
takes a look at how Brazilian giant JBS plans to make meatpacking more transparent to consumers:
JBS is a powerhouse in meat. The Brazilian multinational is the
largest global producer of beef, chicken and lamb, and no. 3 in pork.
Altogether, it's one of the biggest food companies in the world. Judging
by annual sales figures, it's second only to Nestle.
Despite
numbering among the world's food giants, JBS has stayed largely out of
the spotlight, while staying on your dinner table. But even JBS is now
joining the chorus of large food makers caving to consumer demand for
more information about how food goes from field to plate.
"I
think in today's society, the consumer wants to know more and more where
their food comes from. And food companies are slowly adopting toward
that," says Cameron Bruett, JBS USA spokesman. "But I think we need to
do a better job."
JBS owns numerous plants
cross the Midwest, South and West of the U.S., as well as worldwide.
The JBS meatpacking plant in Greeley, Colo., is an imposing building.
Conveyor belts snake through the concrete structure. But it's not an
assembly line. Workers in blood-spattered smocks disassemble cattle, breaking down whole animals into cuts of meat.
As if they were a little insecure about not being #1 in pork, they are
trying to make another deal there:
JBS USA Pork has entered into an agreement with Cargill to acquire
the company’s U.S.-based pork business for $1.45 billion (USD).
Completion of the acquisition is subject to regulatory review and
approval.
“Today’s announcement of our agreement to purchase the
Cargill pork operations is a strategic investment in the long-term
growth of our domestic and global pork business and demonstrates our
continued commitment to the U.S. livestock sector,” said Martin Dooley,
president and COO of JBS USA Pork. “This transaction will strengthen our
position as a producer and supplier of all major animal proteins around
the world, and provide increased opportunities for our producer
partners and key customers. The strength and success of Cargill’s pork
team and hog suppliers, as well as its industry leadership in areas such
as animal welfare, exports, bacon production and innovation, were
significant and compelling factors that led us to pursue this
acquisition and enhance our ability to serve our diverse, global
customer base.”
Included in JBS’ acquisition of Cargill’s pork
business are two Midwest meat processing plants, one in Ottumwa, Iowa,
and the other at Beardstown, Ill. Both plants were acquired by Cargill
in 1987, and in 2014 they processed a total of 9.3 million hogs. The
purchase by JBS also includes five feed mills (two in Missouri, and one
each in Arkansas, Iowa and Texas), and four hog farms (two in Arkansas
and one each in Oklahoma and Texas).
“The strengths of the JBS and
Cargill pork businesses are complementary. Together, they promise to
offer enhanced service to customers and more opportunities for employees
and hog producers while providing an important source of protein to
consumers around the world,” said Todd Hall, Cargill senior vice
president. “The professional and focused manner in which JBS approached
Cargill demonstrated to us that they place a great deal of value on
growing this part of their company to better compete in the marketplace
and are willing to invest in its future. JBS is acquiring a business
with excellent people and fixed assets, and an established track record
of success.”
JBS first entered the U.S. pork market with the
acquisition of Swift & Company in 2007 and has steadily improved
performance ever since. The company has more than 6,000 team members and
the total daily capacity to process more than 50,000 hogs at processing
facilities in Marshalltown, Iowa; Worthington, Minn.; and Louisville,
Ky. JBS USA Pork offers a wide selection of well-known brands including
Swift® and Swift Premium®. The announced transaction will enhance JBS
USA Pork’s ability to meet increasing global demand for high-quality,
innovative fresh and frozen pork products.
Considering that regulators allowed the Chinese to buy Smithfield, I'm not sure whether they will put the brakes on this deal. Either way, JBS is a global force in the industry.
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