Got Milk? is Out. Milk Life is In

Milk Life?  WTF?  That's the new dairy campaign:

The long-running "Got Milk?" slogan promoting milk consumption in the U.S. has been nixed.

The Milk Processor Education Program, funded by milk processors, has launched a new ad campaign that aims to emphasize milk's protein content to get Americans to drink more milk.
Rather than feature celebrities sporting milk mustaches, the new ad campaign -- "Milk Life" -- touts milk's nutritional qualities and urges Americans to drink more of it in the morning.
In one ad, a young man is shown break dancing amid a swirl of milk, and the text reads: "What 8 grams of protein looks like when you're breaking the laws of physics."
The group said in a statement that it aims to highlight "moments of accomplishment, achievement and enjoyment." The slogan "brings to life how including milk’s protein at breakfast can help families make the most of their day."
Milk consumption has been declining steadily since the 1970s, a trend that the dairy industry has been struggling to reverse. In the past four decades, per-capita consumption has fallen from nearly a one-cup equivalent per day to 0.61-cup equivalent per day, the U.S. Department of Agriculture found in a 2013 report.

I don't see "Milk Life" changing that trend.  I wonder how much money some ad whizzes got paid to come up with that shit.  Don Draper could come up with a better campaign while he's shitfaced.  Then again, Don Draper is a fictional character.  Ok, I could come up with a better slogan than "Milk Life" when I'm drunk. 

What a terribly shitty ad.

That makes me want to drink, but I wouldn't be drinking milk.