Fortune:
After decades of hypergrowth the
proliferation of farmers’ markets in the U.S. appears to have finally
plateaued. The number of markets in the USDA directory ticked up just
1.5% last year, to 8,268, after 19 years of 19% average annual growth.
But that doesn’t mean the country’s $11.7 billion appetite for local
food is abating. “There’s no question it’s a broader adoption,”
Agriculture Secretary Tom Vilsack tells Fortune. Grocery stores,
restaurants, and schools are buying more local food than ever, which
means “more stable” sales for farmers, Vilsack says. Plus easier access
for diners. The locavore is officially mainstream.
I actually think we haven't hit saturation locally, but I could be wrong.
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