Monday, September 26, 2011

Butter vs. Margarine, A History

Here (via the Dish):
Grass fed cows tend to produce milk that, when made into butter, has a slightly yellow color.  When margarine was invented as a butter substitute and they began producing it for U.S. consumption in the late 1880s, one marketing problem was its color.  The vegetable-based product has a clear, white-ish color and looks something like lard; many people found it unappetizing.  So the margarine people wanted to dye margarine yellow.
The dairy industry rightly saw margarine as a threat and they lobbied politicians both to outright ban margarine or to ban dying it to look like butter.  The federal government imposed a two cent per pound tax on the product in The Margarine Act of 1886 (the tax was quintupled in 1902).  Many states, especially dairy states, made dying margarine illegal (e.g., New York, New Jersey, and Maryland).  By 1902, “32 states and 80% of the U.S. population lived under margarine color bans.”
The ad below is for “Golden Yellow” margarine and specifies that it is “ready to spread” in 26 states (more text transcribed below):
This came up because Wisconsin is looking at removing the ban on public places serving margarine, unless specifically requested.  This is an issue, which highlights the power of lobbying groups, inertia and the complications associated with federalism.  How much did butter cost in 1902 if the tax on margarine was 10 cents a pound?  That is fascinating.

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