PBR, Cooler Than SoHo?

An interesting project to redevelop the former Pabst brewery complex in Milwaukee:

Milwaukee’s newest trendy neighborhood is likely to become one of its best, and almost certainly its greenest. The Brewery, an environmentally sensitive restoration and adaptation of historic structures among the decaying wreckage of the former Pabst Brewing Company, is already home to striking residential lofts, a great beer hall, a range of offices, Cardinal Stritch University City Center, and a small urban park. Soon it will add a senior living facility and the School of Public Health of the University of Wisconsin-Milwaukee. Look for more residential and commercial presence, including a boutique hotel, retail and restaurants, over time.

I showed up there in 1997 to take a brewery tour, but the facility had recently closed.  I've been a Pabst fan for a long time, and I really like brownfield developments.  Best of luck to these guys.

Unfortunately, I would assume the site will be crawling with hipsters.  They always copy me, but in a grungier fashion