The End of the World Today?

Well, some folks claim the Mayan Calendar ends today (via nc links):

About eight years ago John Major Jenkins and I had a debate about the meaning of the Mayan calendar end date focusing especially on whether the energies of the Long Count ends on October 28, 2011 or December 21, 2012. This still remains the most important question anybody interested in the “2012 phenomenon” is faced with, but while at the time the debate might have seemed theoretical, or even hairsplitting, it is now a question that has very significant and practical consequences as to how we relate to the future. While many would like to sweep the end date question under the rug or sit on the fence, no one can do so with their intellectual integrity intact. Since that debate Jenkins has appeared on a History Channel documentary where December 21 2012 is presented as a predetermined “doomsday” when the world is going to come to an end. I get quite a few letters, sometimes from young people that worry that the world will come to an end at this date since they have seen this documentary posted on YouTube. While most knowledgeable people would probably reject this way of presenting the Mayan calendar it is still important to ask the question who benefits from it. I feel there are indeed many people, also apart from the participants in such documentaries that benefit from the claim that the Mayan calendar ends December 21, 2012. Thus, I do not think that it is an accident that we do not hear of the October 28, 2011 date in public media. To begin with, as far as I know no one who adheres to the end date of October 28, 2011 has ever presented this as a predetermined doomsday and thus unduly associated the Mayan calendar with fear.

So far as I know, the Maya didn't predict the arrival of the Spanish, so why should I worry about the prediction of the end of the world?  I'll just await the end of the world with some Point Brewery 2012 black lager, if I can find it.