A 1920 letter in the Levi's archive from miner Homer Campbell of Constellation, Arizona, describes how he wore his jeans every day for three years:Six days a week for three years. That's a pretty tough pair of jeans. They just don't make them like they used to. I'm sure they didn't come from the store stone washed.
"Please find enclosed one pair of your overalls which I am sending you that the head of your fabric department may determine what is wrong. I purchased these from the Brayton Commercial Co of Wickenburg, Arizona, in the early part of 1917 and I have worn them every day except Sunday since that time and for some reason which I wish you would explain they have gone to pieces. I have worn nothing but Levi Strauss overalls for the past 30 years and this pair has not given me the service that I have got from some of your overalls in the past. I know that it is your aim to present a superior article on the market and consider it my duty to help you in any way I can. Please consider this and let me know if the fault is mine."
Friday, March 2, 2012
A Customer Complaint
From a BBC history of blue jeans, via The Awl:
Labels:
Strange But True
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