Salinger and College

From the NYT:

Then Jon Volkmer, an English professor, had what Holden Caulfield would have called a goddam terrific idea. They could establish an annual J. D. Salinger Scholarship in creative writing for an incoming freshman, and as a bonus the winner would get to spend the first year at Ursinus in Salinger’s old dorm room. “Any college could offer money,” Professor Volkmer said. “Nobody else could offer Salinger’s room.”
On Jan. 19, 2006, the college announced the $30,000-a-year Salinger scholarship, and within a week, the writer’s literary representatives were demanding that his name be removed. In retrospect, this was not a big surprise. All his life, Salinger had done everything possible to protect his privacy from the same stinking phonies who’d so unnerved Holden Caulfield. He removed his photograph from the jacket cover of “The Catcher in the Rye” and successfully sued a biographer to prevent the publication of his personal letters.
“Salinger’s representatives sent us a warning; it was only one paragraph, but it was blunt,” Mr. DiFeliciantonio said. “They may have used the word ‘exploit.’ ”