Winning with Less

David Leonhardt interviews the author of a new book about the Tampa Bay Rays:

Jonah Keri is a former stock-market columnist for Investor’s Business Daily and now a writer for The Wall Street Journal and FanGraphs. He’s the author of a new book, “The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team From Worst to First,” about the Tampa Bay Rays.
In 2005, a group of investment bankers with little baseball experience took over the Rays and have since turned the team into one of the sport’s best. (For more on the Rays and their owners, you can read Landon Thomas’s 2006 article from The Times.)