Monday, April 25, 2011

So Blast is a Pabst Product?

Didn't know that.  LA Times:
-- California has joined at least 14 other states in calling for Pabst Brewing Co. to stop marketing a high-alcohol beverage touted by rap star Snoop Dogg as a "binge in a can." State officials led by Illinois Atty. Gen. Lisa Madigan wrote a stinging letter to Illinois-based Pabst, maker of fruit-flavored malt beverage "Blast by Colt 45," urging the beer giant to lower the 12% alcohol content. "Alcohol abuse among young people is a serious and alarming epidemic," Madigan said in the letter. "A product like this only serves to glamorize alcohol abuse and promote binge drinking, threatening the safety of those consuming it." Madigan's office says the high alcohol content of a 23.5-ounce can of Blast makes it equivalent to drinking an entire six-pack of beer. An ad for the brew has Snoop Dogg saying "What a blast, huh!?" Not so much. Pabst should do the right thing here.
I'm much more likely to drink a Blatz than to drink a Blast.

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