Wednesday, April 6, 2011

A Short History of Pringles

NYT:
The company’s expertise in edible oils was used widely by the potato chip industry in the 1950s and 1960s, and shaped the invention of Pringles, the thinly sliced saddle-shaped crisp. Company officials still aren’t sure how the chips got their name, but one theory holds that two Procter advertising employees lived on Pringle Drive in Cincinnati and the name paired well with potato.
The creator of the famous Pringles can was so proud of his invention that he asked that his ashes be buried in one.
Yet Pringles, which is basically dehydrated potato flakes that are rolled and then fried, was not universally loved.
It was such a dud in its early years that some called for Procter to dump the brand. The brand did not take off until the company tweaked the flavor in 1980 and introduced the “Fever for the Flavor of Pringles” advertising campaign.
By the late 1990s, Pringles had become a $1 billion a year brand. On the television series “Ally McBeal,” Ally got into a grocery store skirmish with a woman over a can of Pringles.
I always wondered what Pringles were made of.  One thing I can cross off my bucket list.

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