Tuesday, May 15, 2012

Rust Belt Rebound

Will Doig, (h/t Ritholtz):
But here’s what else is funny: According to a recent analysis, the population of downtown Cleveland is surging, doubling in the past 20 years. What’s more, the majority of the growth occurred in the 22-to-34-year-old demo, those coveted “knowledge economy” workers for whom every city is competing. Pittsburgh, too, has unexpectedly reversed its out-migration of young people. The number of 18-to-24-year-olds was declining there until 2000, but has since climbed by 16 percent. St. Louis attracted more young people than it lost in each of the past three years. And as a mountain of “Viva Detroit!” news stories have made clear, Motor City is now the official cool-kids destination, adding thousands of young artists, entrepreneurs and urban farmers even as its general population evaporates.
It’s a surprising demographic shift that has some in the Rust Belt wondering if these cities should trumpet their gritty, hardscrabble personas, rather than try to pretend that they’re just like Chicago or Brooklyn, N.Y., but cheaper. Detroit has certainly proven that a city’s hard knocks can be marketed, from “ruin porn” coffee table books to award-winning Chrysler ads to “Detroit Hustles Harder” hoodies. Could other Midwestern cities go all-in on their own up-by-your-bootstraps appeal? “I think there’s a backlash in the American psyche that’s longing for that,” says Cleveland native Richey Piiparinen. “Look at Miami. We’ve learned that all that glitters isn’t gold.”
Piiparinen recently referenced this trend as “Rust Belt chic” in a post on the blog Rust Wire, describing its allure as “the warmth of the faded, and the edge in old iron and steel … part old-world, working culture, like the simple pleasures associated with bagged lunchmeat and beaten boots in the corner. And then there is grit, one of the main genes in the DNA of American coolness.”
Once you decline so far, you almost have to go back up.  The increase in manufacturing jobs is pretty much the same thing.  You can only offshore so many jobs.  Anyway, I'm pulling for the Midwest here.

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