KITT Returns

I've never really understood the advertisements which seem to be targeting investors (or maybe politicians). It's not like somebody is sitting at home thinking, "Man, I need a new locomotive. Hey, wow, GE has a talking train in an ad with KITT. I'm getting one of those," or even, "man, if GE makes talking trains they must make a kickass dishwasher. I'll get that instead of that LG piece of shit." Maybe the premise of the ad is, "hey, look at this cool train, we should continue to not pay a dime in corporate tax."