Predating even Wrigley is Old Style Beer, which first appeared in Chicago in 1902, when the N.L. franchise was known as the “Orphans.” A half-century later, Old Style began a relationship with the team that has lasted 61 years.Whenever I visit Wrigley, I usually have a couple Old Style (or maybe more) and root against the Cubs. That usually gets me through being surrounded by Cubs fans. Of course, having a bottle to swing at them would help some, so maybe I could sneak one of these in.
Chicago-based marketers Scott & Victor and Pabst Brewing Company today announced the launch of Old Style Beer’s campaign surrounding that partnership. The campaign, which will hit the market early next month, is anchored around collectors’ edition bottles are designed to look like wooden baseball bats with the Cubs and Old Style logos and the phrase “Chicago’s Beer Since 1902” etched into them.
“Given the long-standing relationship between Old Style Beer and the Chicago Cubs, Old Style is in a unique position to make commentary about the team and the stadium spanning decades,” said Victor LaPorte, partner, Scott & Victor. “The baseball bat bottle design pays ultimate respect to the sport and the team, and the print campaign visually references old-school baseball cards, including insider messages that are unique to the Cubs and rewarding to their fans.”
The limited edition bottles will be on sale at select stores around Chicago and Wrigley Field area bars.
Monday, May 23, 2011
Old Style Comes Out With Baseball Bat Bottles
Limited edition Old Style bottles (h/t Matt):
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Violence is not the answer!
ReplyDeleteViolence against people is not the answer. Now Cubs fans...
ReplyDeleteThat's a joke.
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